Category Archives: Business Marketing Tips

If you’re in sales (and we all are, no matter what our actual title is) you typically have some type of introduction, presentation, close and call to action. Some sales people…the really good ones… take this stuff very seriously. They … Continue reading →

I was taught early in my sales career in the termite and pest control industry (as were the vast majority of sales people) that, if a person is getting three estimates for a service, it is best for me to … Continue reading →

I’m a Rotarian.  I have been a member of The Rotary Club of Roswell for 14 years. I also speak at lots of other Rotary Clubs.  I think I was the guest speaker at 24 Rotary Clubs last year. In … Continue reading →

Have you ever stopped to consider how much one of your customers is really worth? It’s probably a lot more than you think. When I ask small business owners to tell me the lifetime value of one of their customers, … Continue reading →

My sister Kim recently purchased a 100 year old bungalow in St. Petersburg, Fla. She is having a bathroom added along with some other renovations to make the house more suited for her. She interviewed 4 remodeling contractors. She showed … Continue reading →

Many years ago, Rockwell International decided to get into the heavy duty automatic transmission business. They were preparing to tape their first introductory video and, as a warm-up, one of the crew began a monologue that has become a legend … Continue reading →

Back in the early 1970’s, my parents owned an old Electrolux vacuum cleaner. It was so old that it didn’t have wheels. It had metal sled runners on the bottom and you had to literally drag it around behind you. … Continue reading →