If you are a business owner, you are living the American Dream. Share what you know with others, and get yourself some new clients at the same time. Remember that you know more about your business than most people, and that makes you a qualified expert!
Here are some ways to write an article featuring your expertise:
• List the top most often asked questions about your product or service then answer the questions. Ex. Top Questions about Hiring a Surveyor Answered
• List three questions you wish your clients would ask you and title your article “3 Things You Should Ask (about your service or product)” Ex. 3 Things Should Ask Your Personal Trainer
• List common mistakes people make in your industry, then tell people what they should do instead. Ex. 3 Mistakes People Make When They Remodel Their Kitchen and What To Do Instead
• Describe a benefit your service offers and title your article “How to Survive (the problem you solve) with (the service or product you offer)” How to Survive Asthma with an Air Purification System
• List a benefit you can provide in a set period of time and title your article How to (your benefit) in (the amount of time) Ex. How to lose 30lbs in 30 days.
Paying attention to the misconceptions people have about your industry will give you lots of ideas for quality articles. If you really don’t know where to start, hiring a ghost writer to get your message across can be a smart move and less expensive than you might imagine.
Brenda Trott is a local author and entrepreneur.
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